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If you want to attract customers, then finding the right location for your shop or F&B outlet is crucial. Location is key when it comes to footfall and transportation hubs will always attract footfall. As a result, you should know a few things about your commercial space rental.

One such place in Singapore where footfall is high is bus interchanges. These terminals on the road let commuters get home without hassle. Also, they are always looking for good places to eat or do shopping; thus footfall here can make or break a business. So if you settle your business into one of these, expect more customers to come in through your store’s front door.

If you think this may not be viable for your new business because people only come by bus, then that isn’t true! Many people flock to public transportation hubs simply because that’s where all the foot traffic is. They may walk or get dropped off by friends to wait for their bus instead of standing alone on the road. But footfall here still largely depends on its location, so be sure to check it out before you plan your business around it!

Even transportation hubs that are far from CBD or Orchard will still get footfall because people usually do not head straight into town when they leave work. Many would stop at transport hubs in housing estates away from the city center, and footfall here is generally higher than in housing estates without these interchanges. This means more customers in all sorts of demographics looking for good food spots, retail shops for impulse buys, convenient stores for quick snacks or late-night munchies, or even simply a place to wait for the bus at.

GTO stands for Gross Turnover Rent. Gross Turnover Rent is calculated as a percentage of your turnover. It is based on turnover, not profit, which means that it includes all of the company’s overheads. This means that any business with high variable costs or large overheads would find this more expensive than a monthly rent-charge per sq ft, for example.

When buying or renting a property, many people are offered the option to buy into an additional rent-based system that will raise their monthly outgoings – known as Gross Turnover Rent (GTR). This is seen on some commercial properties but is becoming more common with residential landlords too.The GTO is designed to be a money-making device for most of the landlords. It comes under many names, including gross turnover rent (GTR), carpet area rate (CAR), and parti business rates (PBR). The idea is that instead of paying an approximate market or normal rent rate every month, you pay the equivalent of x% of what you buy from the shop/market/business every month instead. The charge will vary depending on where you are in the country but it can be as much as 10x – 100x more expensive than your local market value. This extra charge goes straight into your landlord’s pocket, not yours.

The regular leasing period for commercial space is typically between one and two years as it offers a great compromise between stability and flexibility but we remain open to discuss shorter or longer term rentals.

Singapore's insurance landscape is served by numerous companies across life, health, and general insurance. Major players like  Great Eastern, AIA, Prudential, and NTUC Income rely on Ideal Connection's versatile event spaces to reach customers. Whether it's a product launch in a mall, a roadshow at a bus interchange, or a recruitment drive in an mrt station, we provides the best location for your needs. With options from West to East, Central, North or South we are strategically positioned all around the island. So for insurers looking to engage audiences in Singapore, Ideal Connection offers the perfect platform.

Here are some reasons why insurance roadshows are an effective way for insurance companies to generate new leads:

• High foot traffic - Roadshows are often held in high human traffic areas like malls, MRT stations, and community centers. This gives companies access to large volumes of potential customers.
• Face-to-face interaction - Agents at roadshows can engage with prospects one-on-one to understand their needs and recommend suitable products. The personal touch can help build trust.
• Educate consumers - Roadshows allow agents to highlight product features and benefits. They can clear misconceptions and answer questions that prospects may have about insurance.
• Brand awareness - Roadshows help increase visibility and awareness for insurance brands, especially when held in multiple locations.
• Lead generation - Agents can collect contact details from interested prospects at roadshows for future follow-up. Emails and phone numbers are valuable sales leads.
• Promotional offers - Insurance companies sometimes offer limited-time discounts or free gifts to incentivize prospects to sign up at roadshows. This converts interest into sales.
• Low cost - Roadshows provide a cost-effective way to reach a large target audience compared to other marketing platforms. The return on investment is often substantial.

So in summary, insurance roadshows are a tried and tested direct marketing channel to engage consumers, promote products, build brand awareness, and generate valuable new sales leads cost-effectively. The interactive nature and promotional tactics help convert prospects into customers.

With over 20,000 insurance agents in Singapore's crowded marketplace, gaining visibility is a challenge for individual agents. This is why insurance agents often leverage roadshows to build their personal brand and gain notoriety.

Roadshows in high-traffic locations allow agents to directly engage hundreds of prospects in a single day. By showcasing their expertise face-to-face and providing educational content, agents can establish themselves as trusted advisors.

The interactive nature of roadshows also helps agents gauge customers' pain points and needs first-hand. Agents can then position themselves as the solution and solidify their personal brand.

Furthermore, roadshows create buzz and word-of-mouth, amplifying an agent's visibility within their community. As prospects interact with an agent at a roadshow and have a positive experience, they help organically spread the agent's name through recommendations.

With so much competition, a great agent brand is invaluable. Roadshows enable agents to rapidly build awareness in a crowded landscape. By strategically leveraging roadshows, agents can stand out, be remembered, and top-of-mind when prospects need insurance.

Here are some tips on how to rent a pop-up food stall:

• Decide on the location - Consider high foot traffic areas like near MRT stations, events, markets etc. Ensure the location allows pop-up stalls.
• Identify the stall size and layout you need - This will depend on your menu and prep space required. Common sizes are around 200 sqft.
• Check permit requirements - Apply for necessary permits from NEA and the town council. This includes a food stall license if you're cooking on-site. We can help you on this matter
• Rent from a stall rental company - Companies like Ideal Connection offer different stall sizes for rental along with additional services.
• Furnish your stall - Rentals usually include the basic structure. You may have to provide extra furnishings like tables, signage, lighting etc.
• Arrange for electricity access - Some rentals can provide power access, otherwise, you may need to use generators.
• Buy insurance - Obtain public liability insurance and other covers to protect against risks like fire, theft etc.
• Promote your pop-up - Spread the word on social media, foodie platforms, print flyers etc to draw crowds.
• Manage staffing and supplies - Stock up on ingredients and plan your staffing to cope with demand.
• Adhere to NEA and rental company guidelines - This includes keeping the space clean and clearing the area promptly after closing.

With good planning and execution, a pop-up food stall can be an effective low-cost way to test or promote your food business.

Here are some reasons why bus interchanges and MRT stations are advantageous locations to consider when renting retail space in Singapore:

• High foot traffic - These transportation hubs see tremendous passenger volume daily, providing constant access to customers. MRT stations and bus interchanges like Orchard MRT and Boon Lay bus interchange can have over 100,000 commuters daily.
• Captive audience - Customers waiting for trains or buses are a captive audience, giving retailers access to their undivided attention. This enables better engagement.
• Convenience - Shoppers can easily purchase on the go while transiting. A strategic location near entrances or popular exits makes for convenient access.
• Affordable rents - Retail space rents near transport hubs tend to be more affordable compared to equivalent-sized shops in malls.
• Extended shopping hours - Many MRT station shops open earlier and close later than regular malls to serve commuters. More operating hours mean more sales.
• Higher brand visibility - Signage and storefront visibility near high traffic areas creates greater brand awareness.
• Tourism traffic - Locations like Dhoby Ghaut and City Hall attract both locals as well as out-of-town visitors.
• Food business potential - Food and beverage outlets do well at transport hubs where customers want quick meals.

While there are viability constraints like smaller floor areas, the high built-in traffic makes transport interchange retail spaces an attractive proposition for certain businesses.