About Bugis+
Bugis+ is a premier shopping mall in Singapore’s bustling Bugis district, located right in the heart of a vibrant retail and cultural area. Known for its high foot traffic and trendy atmosphere, Bugis+ is an ideal location for brands seeking to host roadshows, brand activations, and outreach events in a space that attracts a young, diverse, and dynamic audience.
Situated along Victoria Street and connected to Bugis Junction via a sheltered bridge, Bugis+ benefits from seamless access to Bugis MRT Station on the East-West and Downtown Lines, attracting a steady flow of commuters, shoppers, tourists, residents, and working adults from nearby office buildings such as DUO Tower, South Beach Tower, and Parkview Square. Surrounded by notable destinations like Bugis Street Market, Sim Lim Square, and the National Library, as well as the historic Waterloo Street and Kampong Glam area—known for their arts scene, heritage, and unique shopping and dining options—Bugis+ offers a vibrant backdrop and constant foot traffic, making it an ideal venue for high-visibility events and enhanced engagement opportunities.
With thousands of daily visitors, Bugis+ attracts a diverse mix of students, young professionals, and tourists, making it an ideal platform for brands targeting Singapore’s trend-savvy demographic. The mall offers versatile spaces, including atrium and event areas, perfect for a range of activities—from product launches and experiential setups to sampling campaigns and community outreach—designed to capture attention and accommodate high-energy, interactive activations that resonate with its vibrant crowd.
Elevate your brand at Bugis+! Book your event space today and engage with a vibrant, diverse audience.
