What Makes a Roadshow Attractive?

Roadshows vs. large-scale events — which one is more feasible?

Is there a need for your business to run an attractive roadshow? You might have doubts about whether a roadshow is feasible for your business in the long run. Many people assume that large-scale events — seminars, conferences, big product launches — deliver better results than roadshows.

Roadshows are often seen as small-scale events that reach only a small audience, so it’s common to give up on the idea before even trying. But despite this perception, roadshows can be highly attractive and one of your most effective marketing strategies — especially in Singapore, where heartland malls, MRT stations, and bus interchanges give you access to huge daily crowds at a fraction of the cost of a big event. Want to know what makes a roadshow attractive? Read on!

Increase your chances of converting potential customers

You might wonder how a small roadshow can be attractive and still benefit your business. The answer: with a smaller target audience, you can understand your audience better. Seminars and conferences pull big crowds, but that makes it much harder to engage each person meaningfully.

Because the audience is small, you can build a deeper personal relationship with your audience during roadshows. You also get the chance to adapt each roadshow to that particular area and target audience — a Tampines crowd shops differently from an Orchard crowd — and that’s how you increase your chances of converting potential customers into paying ones.

How does the insurance sector make use of roadshow events?

Let’s say you’re an insurance agent. You want to take your company’s insurance packages on the road to show them off to potential customers. But customers’ needs differ slightly from one area to another. So you can run a series of roadshows to exhibit the most suitable insurance policies for each particular location’s needs. Companies value this highly because they get direct feedback and speak to customers with a strong intention to buy their products or services.

Since each roadshow is relatively small, you can easily run two-way communication — conduct surveys, identify potential customers’ questions and concerns, and speak to them face to face in their own neighbourhood.

Along the way, you’ll collect plenty of data from your potential customers. Dive into that data for thorough analysis and it will help define your next marketing strategy. In the long run, roadshows can be a lot more beneficial to your business than large-scale events.

What types of activities make a roadshow attractive?

Think roadshows are boring just because they have a small-size target audience? Think again. You can hold plenty of interactive and attractive activities throughout a roadshow.

No matter how small your target audience is, you can still pull a crowd by holding attractive activities. It all depends on how you analyse your parameters and the creativity you put in. For inspiration, here are some of the best types of engaging activities to make your roadshow attractive at your next event.

These are just a few ideas — don’t hesitate to add your own creativity and turn them into something completely new.

Lucky Prize Draw

No matter where the crowd is from or what their background is, everyone loves free things. Confirm one thing: give away freebies in Singapore and you will get a super huge crowd!

This is precisely why a prize draw works at any roadshow. Just make sure your prize draw is as interactive as possible — the more interactive it is, the bigger the crowd you’ll generate. And keep it professional: add your brand name, logo, and corporate colours to all the prizes and props used in the prize draw session.

Competitions and Games — make your roadshow attractive

Who doesn’t love a fun competition or game? Competitions and games are definitely great for making your roadshow attractive. Invite your audience to take part, give a quick rundown of the rules before it starts — and just like that, you’ve broken the ice with your audience.

At the end of the competition or game, give away a small gift to the winner or even to all participants as a reward. Small gifts play a big role in attracting your audience to take part and visit your roadshow. As for what kind of competition to hold, it’s up to you — a mini ping pong tournament, Musical Chairs, or any other creative game you can think of will work well.

Thoughts about gamification

On the whole, focus on how interactive you can be with your audience throughout the competitions or games. And don’t forget the products or services you want to launch or promote — blend them into the competition or game appropriately, and your roadshow becomes a genuinely useful marketing tool for promoting your products or services!

With crowds fully back at malls, MRT stations, and bus interchanges across Singapore, there’s never been a better time to run a roadshow. If you’re looking for a space to hold yours, don’t hesitate to call or WhatsApp our professional team to book a space with us. We offer space leasing at affordable prices so you can plan a successful roadshow for your business. We hope to hear from you soon!