About United Square
Located along Thomson Road in the Novena area, United Square is widely known as one of Singapore’s leading family and education-focused malls. The mall sits close to Novena MRT Station and is surrounded by established residential estates, offices, and schools, making it a natural meeting point for families, students, and working professionals throughout the day.
Nearby office buildings such as Goldhill Plaza, Goldhill Centre, Royal Square at Novena, Novena Square, and Revenue House (IRAS Building) bring working adults into the area during lunch hours and after work. Healthcare professionals and visitors from the nearby medical hub, including Tan Tock Seng Hospital and Novena Medical Center, also add to the consistent movement around the district. Neighbouring retail and dining locations like Velocity @ Novena Square, Square 2, City Square Mall, Balestier Plaza, and Zhongshan Mall strengthen the retail ecosystem and draw visitors exploring multiple lifestyle destinations.
United Square benefits from a well-established residential catchment. Families living in nearby developments such as The Huntington, Lincoln Suites, Newton Suites, Pullman Residences Newton, and surrounding estates frequently visit the mall for dining, shopping, and children’s activities. The district is further complemented by nearby recreational attractions like Thomson Road Playground, Pek Kio Park, Singapore Botanic Gardens, and Novena Rise Park, which attract families, joggers, and outdoor enthusiasts who often stop by the mall for meals and errands.
The presence of well-known schools like St Joseph’s Institution Junior, Anglo-Chinese School (Junior), Anglo-Chinese School (Primary), Catholic Junior College, and Northlight School further contributes to the regular flow of students, parents, and educators in the area.
Launch your roadshow at United Square and connect with families, students, professionals, and residents within one of Singapore’s most established neighbourhood districts.
Book your event space at United Square and reach an audience where work, community, and everyday living naturally intersect.
