About Velocity @ Novena Square
Located within Singapore’s well-established Novena district, Velocity @ Novena Square sits at the centre of a vibrant lifestyle and medical hub that attracts professionals, residents, students, and visitors throughout the day. With direct access to Novena MRT Station on the North-South Line, the area experiences steady daily movement from commuters and visitors travelling through the city fringe. The surrounding retail cluster strengthens the district’s appeal, with shopping destinations such as Square 2, United Square, Zhongshan Mall, Balestier Plaza, City Square Mall, and Far East Plaza, which contribute to the retail activity in the surrounding districts, increasing overall visitor movement.
The Novena area is also recognised as one of Singapore’s key medical and business hubs. Major workplaces such as Novena Square Office Tower, Goldhill Plaza offices, Irrawaddy Centre, Revenue House, Tan Tock Seng Hospital, Mount Elizabeth Novena Hospital, Novena Medical Center, and Royal Square Medical Centre bring working and healthcare and working professionals, patients, and visitors daily to the neighbourhood throughout the week.
A strong residential presence surrounds the Novena area, contributing to regular visitor traffic. Established neighbourhoods such as Novena Court, The Huntington, The Arte, Newton Edge, Goldhill Gardens, and Balestier Estate bring urban professionals, families, and long-time residents into the neighbourhood. The district is further complemented by nearby recreational and heritage attractions, including Fort Canning Park, Istana Park, Kallang Riverside Park, Balestier Heritage Trail, Toa Payoh Town Park, and Thomson Nature Park, which attract visitors exploring the wider city area.
Educational institutions nearby further shape the daily rhythm of the neighbourhood. Schools such as St Joseph’s Institution Junior, Anglo-Chinese School (Junior), St Margaret’s School (Primary), Catholic Junior College, and Northlight School bring students, parents, and educators into the area.
Showcase your brand at Velocity @ Novena Square and engage a diverse mix of professionals, healthcare visitors, residents, and students within one of Singapore’s busiest central districts.
Book your event space at Velocity @ Novena Square and reach an audience where work, community, and everyday living naturally intersect.