Supermarket Event Spaces
Welcome to our dedicated supermarket page
Where we explore how supermarket event spaces can help your business get seen, heard, and remembered. Right where people are already shopping.
Whether you’re running a small business or part of a larger brand, getting in front of everyday shoppers doesn’t have to be complicated. Supermarket spaces offer a simple and direct way to meet customers where they already are, and where their attention is already active.
Let’s walk you through how these spaces can work for your brand.
Simple Exposure. Real Customers.
In today’s crowded marketing world, grabbing attention is tough. But not inside a supermarket. These spaces are constantly buzzing with foot traffic, and they’re one of the few places where people still look up, not down at a screen.
Ideal Connection helps businesses of all sizes book flexible space in high-traffic supermarkets to:
- Launch or test new products
- Build brand awareness
- Speak to real people face-to-face
- Offer simple experiences like samples, sign-ups, or giveaways
From telcos, academies, retail, to startups, these everyday spaces have worked wonders for our clients.
We keep it simple: pick your location, tell us your goals, and we’ll help you get set up with clear pricing and flexible time slots to suit your schedule.
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Supermarket Event Spaces That We Can Offer:
- Roadshow
- East
- 10 Paya Lebar Rd, #B2-09 PLQ Mall, Singapore 409057
- Air-Conditioned
- 5,000 - 8,000+ commuters/day
- Roadshow
- Central
- 302 Tiong Bahru Rd, #B1-122, Singapore 168732
- Air-Conditioned
- Roadshow
- North
- 1 North Point Drive, South Wing, B2-103/104/105/106/107 Northpoint City, Singapore 768019
- Air-Conditioned
- Roadshow
- North-East
- 53 Ang Mo Kio Avenue 3, #B2-40, AMK Hub, Singapore 569933
- 5,000 - 30,000+ commuters/day
- Roadshow
- West
- 50 Jurong Gateway Road, #B1-21/22 & #B3-01, 50 Jurong Gateway Rd, Jem, Singapore 608549
- Air-Conditioned
- Roadshow
Our Supermarket Event Spaces
Located inside Ang Mo Kio’s busiest supermarket, this event space puts your brand right in front of families, office workers, and everyday shoppers. Directly connected to Ang Mo Kio MRT Station and Bus Interchange, the location sees a steady flow of foot traffic daily.
The supermarket is packed with residents shopping for groceries, household essentials, and daily needs.
A simple, high-traffic setup for sampling, product launches, or just getting your brand seen where locals already shop.
Tucked inside Paya Lebar’s premium supermarket, this event space gives your brand direct access to professionals, young families, and urban residents moving through the area every day. With Paya Lebar MRT Station just outside and offices all around, there’s a strong mix of steady walk-ins from morning to night.
Shoppers come here for their weekly groceries, imported treats, and fresh essentials—all in one stop before heading home or back to work.
A practical, high-visibility setup for product sampling, activations, or soft launches where you meet your crowd right where they shop.
Right in the heart of Jurong’s shopping belt, this FairPrice Xtra draws in a constant stream of West-side families, working crowds, and weekend shoppers. It’s just minutes from Jurong East MRT and the Jurong East Bus Interchange, making it super easy for people to drop by as part of their daily routine.
The supermarket’s wide selection pulls in regulars stocking up for groceries, home needs, daily essentials, you name it.
This spot gives your brand a clean, straightforward setup for sampling, awareness campaigns, or simple product visibility—right where the traffic is, no need to fight for attention.
NEX is where everything happens in Serangoon, and this FairPrice Xtra sits right in the thick of it. Tucked inside the mall and just beside the MRT and bus interchange, this event space puts your brand where the crowd already is.
It’s not just groceries. People pop in for snacks, dinner, or to pick up things on the go. Students from nearby schools, parents running errands, and young couples out for a quick shop all move through daily without missing a beat.
You don’t need a big setup or gimmicks. Just show up and your brand becomes part of the flow.
Setting the Stage: Pop-Up Stores in Supermarket Event Spaces
Prime Visibility Where It Counts
Supermarket event spaces place your brand right in the flow of everyday life. Set in high-traffic zones where people shop regularly, your setup benefits from maximum visibility. From grabbing dinner to stocking up for the week, customers pass by with purpose, making it easier for your brand to get noticed without competing for attention.
Natural Interactions in a Familiar Setting
Unlike busier mall settings, supermarkets offer a more relaxed pace. This allows for genuine, face-to-face engagement with shoppers. Whether you’re offering samples, collecting feedback, or educating customers, the casual atmosphere makes it easier to start conversations and build trust.
Limited-Time Offers Catch Eyes Fast
Temporary setups in supermarkets create a natural sense of urgency. When people see something new by the checkout or in a central aisle, they pay attention, especially when it is only there for a short time. This helps drive impulse interest and can lead to higher conversion with minimal effort.
Low-Risk, High-Learning Environment
Supermarkets are ideal for testing campaigns in real-world conditions. As a low-risk platform, they let you introduce products, gather insights, and learn what resonates, all while reaching people during their regular routines. The feedback you gather here can guide larger strategies later on.
Everyday Brand Exposure
With shoppers visiting frequently, supermarket event spaces give you repeated exposure over time. Your brand stays top of mind without the pressure of heavy promotion. Whether you are building awareness or driving trials, the supermarket setting helps your brand become part of customers’ daily habits, leaving a lasting impression.
Navigating Two Worlds: Alternating Event Spaces Rentals Between Supermarket and Transport Hubs
For industries like insurance, banking, and telecommunications, alternating between supermarket event spaces and transport hub booths creates powerful cross-channel exposure. Each environment serves a unique purpose, and combining both allows your brand to reach different audiences in different moments of their daily routine.
Captive Audience at Transport Hubs
Transport hubs are natural funnels for high-volume commuter traffic. These locations let your brand meet thousands of people on the move each day. With steady weekday flow and commuters passing through with routine, your brand gains visibility among a captive and consistent audience.
Consistent Engagement in Supermarkets
Supermarkets attract repeated visits from shoppers who are there to buy. From grocery runs to top-up trips, your brand benefits from steady daily traffic and a comfortable environment where customers are more open to stop, look, and engage. Regular visits help build familiarity and interest over time.
Build Recognition Through Multiple Channels
Appearing in both supermarkets and transport hubs helps strengthen your brand’s presence across different parts of a customer’s routine. Whether they see you on the way to work or while shopping for their family, the repeated exposure in varied settings helps create stronger recognition and trust.
Reach Distinct Audiences Across Locations
Each space brings in different types of customers. Transport hubs see mostly working adults and students during peak hours. Supermarkets bring in families, retirees, and neighbourhood residents throughout the day. Alternating spaces lets you speak to both groups using a focused and targeted approach.
Versatile Visibility – Why alternating spaces work for your brand
By switching between supermarkets and transport hubs, your brand stays flexible and visible across multiple touchpoints. It becomes easier to adjust to changing behaviours while staying relevant and consistent. This combined strategy helps you build awareness, trust, and engagement across a wider audience.
Keen to explore both channels? Reach out to us to enquire and find the right mix of event spaces for your brand.
Additional Questions?
At Ideal Connection, our supermarket event spaces for roadshows and popups booths are versatile and can accommodate a variety of events tailored to your needs. Here are some examples of events you can host:
Property Developer Marketing Events: Showcase your units for sale in Singapore or abroad for investment purposes (Who doesn’t love good property investments!). Our supermarket event spaces provide the perfect setting to attract potential buyers and investors, offering them a convenient location to explore your properties and learn more about the investment opportunities available.
Insurance Company Promotions: Whether you’re promoting life insurance plans or other insurance products, our supermarket roadshow spaces are ideal for reaching out to shoppers who are actively seeking good deals and perks. With a captive audience of shoppers looking for value, you can effectively engage with potential customers and showcase the benefits of your insurance offerings.
Training Providers: In a city where upskilling is a priority, hosting training sessions or workshops in supermarkets can be highly effective. Families often shop together, providing an opportunity for training providers to reach a diverse audience and attract new leads. That’s especially true as parents main concern is how well their kids are doing at school!
Whether you’re offering professional development courses or educational workshops, our supermarket event spaces provide a convenient and accessible venue for your training programs.
Retailers: If you’re a retailer such as Scanteak our supermarket event spaces offer a prime location to showcase your products, especially for businesses like furniture retailers. With foot traffic from shoppers browsing for deals and products, you can attract potential customers and drive sales by setting up displays or interactive experiences in our event spaces.
No matter what type of event you’re planning, Ideal Connection’s supermarket event spaces provide the flexibility and amenities to ensure your event is a success. Contact us today to learn more about our rental options and how we can help bring your event to life.
Determining if a supermarket event space is suitable for your event’s needs is an important step in ensuring its success. At Ideal Connection, we understand that each event is unique, and we’re here to help you find the perfect space for your specific requirements.
The best way to determine if a roadshow booth is suitable for your needs is to get in touch with us directly. Our team at Ideal Connection is dedicated to providing personalized assistance and guidance to help you make an informed decision.
We encourage you to discuss your event details and requirements. Each supermarket may have special considerations and requirements, and we can provide you with valuable insights into what each supermarket offers and how it aligns with your event goals.
By contacting Ideal Connection, you can gain a better understanding of the available options, amenities, and any specific requirements for each supermarket event space. Our team is here to support you every step of the way, ensuring that your event is a success.
Don’t hesitate to get in touch with us today to learn more about how we can help you find the ideal supermarket event space for your event’s needs. We’re here to assist you in creating a memorable and successful event experience.
Absolutely! At Ideal Connection, we understand the importance of creating a unique and memorable experience for your event attendees. We encourage you to customise the supermarket event space to align with your event’s theme or branding, as long as it adheres to certain guidelines.
While we welcome customisation to make your event stand out, it’s crucial to ensure that these modifications do not compromise the safety of shoppers or damage the reputation and with accordance to the supermarket, especially if it strives to maintain a high-level atmosphere.
Here are a few key considerations to keep in mind when customising the supermarket event space:
Safety: Any modifications or installations should not pose a safety hazard to shoppers or event attendees. It’s essential to comply with all safety regulations and obtain any necessary permits for temporary structures or decorations.
Respect for Supermarket Environment: While customisation is encouraged, it’s important to respect the supermarket environment and infrastructure. Avoid any modifications that could cause property damage or disrupt the regular operations of the supermarket.
Brand Alignment: Ensure that your customisations align with your event’s branding and message. This can include incorporating your brand colours, logos, and messaging into the decor or signage within the supermarket event space.
Communication with Ideal Connection: We’re here to support you throughout the customisation process. Before making any modifications, be sure to communicate your plans with our team at Ideal Connection. We can provide guidance and assistance to ensure that your customisations meet the supermarket’s guidelines and requirements.
By working closely with Ideal Connection and adhering to these guidelines, you can create a customised supermarket event space that effectively showcases your event’s theme or branding while maintaining a safe and enjoyable experience for all attendees.
When renting a supermarket event space through Ideal Connection, our main objective is to provide you with the space itself and handle all necessary paperwork arrangements. However, we understand that a successful event often requires additional amenities and facilities to meet your needs. While the specific amenities may vary depending on the supermarket and your requirements, here are some of the services we can typically assist with:
- Space Rental: Of course, our primary service and main focus is renting out the supermarket event space, providing you with a versatile area to host your event.
- Setup Assistance: We can assist you with basic setup needs, including providing carpeting, tables, and chairs to accommodate your event layout.
- Guidance on Customisation: If you require customisation for your event setup, such as counters or displays, we can offer guidance and refer you to reliable providers who specialise in such services.
- Technical Support: Depending on your event requirements, we can provide access to technical support services, such as electrical connections or Wi-Fi access, to ensure smooth operations during your event.
- Additional Services: If you have specific requests or additional services needed for your event, such as catering, security, or cleaning services, we can work with you to arrange these services through trusted vendors.
While our main focus is on providing you with the event space and necessary paperwork arrangements, we aim to support you in creating a successful event by offering assistance with essential amenities and facilities. Feel free to discuss your requirements with us, and we’ll do our best to accommodate your needs and make your event a success.
When renting a supermarket event space through Ideal Connection, it’s important to be aware that while there may not be any overarching restrictions, each supermarket may have its own set of guidelines or requests to ensure smooth operations and uphold their standards. While these guidelines can vary from supermarket to supermarket, here are some common considerations you should be aware of:
- Operational Hours: Most supermarkets in Singapore have specific operational hours during which events can be held. Be sure to inquire about these hours and plan your event accordingly.
- Safety Regulations: Adherence to safety regulations is paramount. Ensure that your event setup and activities comply with all safety standards set forth by the supermarket management.
- Noise Levels: Some supermarkets may have restrictions on noise levels, particularly during certain hours of the day. Be mindful of any noise limitations to avoid disturbances to other tenants and shoppers.
- Event Setup and Tear Down: Be aware of any restrictions or guidelines regarding the setup and tear down of your event space. This includes considerations such as loading and unloading times, use of equipment, and cleanliness standards.
- Branding and Signage: While customisation is often allowed, there may be guidelines regarding the placement and size of branding and signage within the supermarket. Ensure that your branding materials comply with these guidelines to avoid any issues.
- Vendor Restrictions: Some supermarkets may have preferred vendors or restrictions on outside vendors. If you plan to work with specific vendors for catering, equipment rental, or other services, check with the supermarket management to ensure compliance with their policies.
It’s important to communicate openly with Ideal Connection to understand any specific requirements or guidelines for renting a supermarket event space in Singapore. By doing so, you can ensure a seamless and successful event that meets both your needs and the supermarket’s standards.
When booking a supermarket event space through Ideal Connection, we recommend securing your reservation at least a couple of months in advance, especially for popular locations. Demand for prime supermarket event spaces can be high, and booking early ensures that you have the best selection of available dates and locations.
However, we understand that sometimes events may arise with shorter notice. While last-minute requests can be accommodated, we advise being proactive in your communication with us and responsive to any queries or paperwork requests. This helps expedite the booking process and increases the likelihood of securing your desired event space, even on short notice.
By booking in advance, you can better plan and prepare for your event, secure your preferred location, and ensure a smoother planning process overall. Whether you’re planning well in advance or need a space on short notice, our team at Ideal Connection is here to assist you every step of the way.
The process for reserving and securing a supermarket event space with Ideal Connection is designed to be simple and efficient, allowing you to focus on the success of your event. Here’s a step-by-step guide:
- Contact Us: The first step is to reach out to us at Ideal Connection. You can contact us via phone, email, or through our website. Let us know your event requirements, including the type of event, preferred dates, and any specific needs or preferences you have for the event space.
- Consultation: Once we receive your inquiry, our team will work with you to understand your needs in more detail. We’ll discuss the available supermarket event spaces that meet your criteria, taking into account factors such as location, size, amenities, and budget.
- Location Selection: Based on your requirements and preferences, we’ll provide you with options for available supermarket event spaces. We’ll guide you through the features and benefits of each location to help you make an informed decision.
- Reservation: Once you’ve selected a supermarket event space that meets your needs, we’ll proceed with the reservation process. This involves securing your chosen space for the dates requested. Concurrently, we’ll start preparing the necessary documents to formalise the reservation.
- Documentation: As part of the reservation process, we’ll prepare all the necessary paperwork required for renting the supermarket event space. This may include rental agreements, permits, insurance documentation, and any other relevant paperwork.
- Confirmation: Once the reservation is confirmed and all paperwork is in order, we’ll provide you with confirmation of your booking. This will include details such as the dates, times, and location of your event, as well as any other pertinent information.
Throughout the entire process, our team at Ideal Connection is here to support you and make the process as smooth and seamless as possible. We understand that organising an event can be complex, and our goal is to make it easier for you so you can focus on acquiring leads and making your event a success. Feel free to contact us at any time with questions or concerns, we’re here to help!
Absolutely! At Ideal Connection, we offer a range of additional services to enhance your event organization and ensure its success. Here are some of the services we provide:
- Logistics Support: We can assist with logistics planning and coordination to ensure that all aspects of your event run smoothly. This includes assistance with load-in and load-out, equipment transportation, and on-site support during the event.
- Setup Assistance: Our team can help with setting up the event space according to your specifications. This includes providing and installing carpets, tables, and chairs to create the desired layout and ambiance for your event.
- Referral to Partners: If you require additional services such as counter and banner production, we can refer you to our trusted partners who specialize in these areas. Our network of partners ensures that you have access to high-quality services that meet your specific needs.
- Technical Support: We can provide technical support services to ensure that your roadshow runs smoothly from a technical standpoint. This includes assistance with audiovisual equipment, lighting, and other technical requirements.
- On-Site Assistance: Our team is available to provide on-site assistance during your event to address any issues or concerns that may arise. We’ll be there to ensure that everything runs smoothly and to handle any last-minute adjustments or requests.
By taking advantage of these additional services, you can streamline your event organization process and ensure that every aspect of your event is professionally managed. Our goal is to help you create a successful and memorable event experience for your attendees. Feel free to discuss your specific needs with us, and we’ll work with you to tailor our services to meet your requirements.
Ideal Connection’s supermarket event spaces in Singapore offer a distinct advantage over other options for several reasons. Firstly, we boast a wide range of event spaces spread across the island, ensuring you find the perfect location for your event, whether it’s in the heart of the city or a more suburban area.
Secondly, our service is characterized by its responsiveness and hassle-free approach. As specialists in roadshow space rental, we prioritize efficiency, ensuring a smooth and prompt booking process without unnecessary complications.
Moreover, we understand the importance of budget considerations. Our competitive pricing allows you to maximize your budget without compromising on the quality or location of your event space.
In the event of any issues or concerns, our team is readily available to assist you. We take responsibility for ensuring that your event runs smoothly, providing support and assistance whenever needed.
Lastly, with a proven track record and industry knowledge, we offer valuable expertise and insights to help you achieve your event objectives effectively. By choosing Ideal Connection’s supermarket event spaces, you can expect a seamless and memorable experience for both you and your attendees.